This project was part of a workshop led by Australian designer Ken Cato who gave the brief of rebranding the University of the Sunshine Coast while employing principles of brand identity to create an evolution of the USC logo while still acknowledging the heritage of the university.
The principles we focused on were separating the logo from its competitors (who predominantly use blues and yellows) by refining unique aspects of USC's existing brand into a strong, independent brand which stands out as distinct.
Work created alongside Kym Franklin, Daniel Kane, Bolivia Baran, and Stacey Goebel.
